Introducing: PS by Prettysweet, a new custom cake shop and bakery on King West

The food: Duncan’s custom cakes, as well as other baked goods like white chocolate blondies ($1.95), chocolate chip cookies ($1.75), butter tarts ($1.75) and, of course, cupcakes, featuring a flavour of the month (February’s is chocolate and strawberry, $2.75). There are also take-home desserts like readymade six-inch cakes ($23) and mason jars filled with caramel cheesecake or chocolate mousse ($4.50).

The place: The sunny, pastel pink shop is in a yellow brick row-house near Stanley Park, well positioned to intercept commuters coming home to their Liberty Village condos. Inside, it’s outfitted with baking-themed fixtures, like pendant lights covered in giant whisks and a chandelier made from flatware.

By the numbers: • $150, the approximate starting cost of a three-tier custom cake • 24 months, the time it took to find the right space for the bakery • 10 different teas from Tealish, including lemon meringue, toasty almond and pomegranate goji • 5 years, how long Duncan has been in the custom cake business