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Food & Drink

New bacon inhaler (yes, that’s right) arrives right on trend

By Gizelle Lau
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New bacon inhaler (yes, that’s right) arrives right on trend

A couple of years back, we told you about Le Whif, a French product that allows you to taste chocolate without the hassle of actually chewing by inhaling a puff of chocolate micro particles. Now, with equal parts excitement and revulsion, we present BaconAir: the world’s very first bacon inhaler that “combines the deliciousness of bacon with the unrivalled health benefits of 95 per cent Himalayan oxygen.”

The manufacturers cite additional benefits to BaconAir: ease of use; lack of calories, fat or stimulants; no prescription required; and “maximum deliciousness.” So, what drove them to create the product? “If the French could make breathable cocoa, then it was up to us (and by us, we mean America) to bring the bacon flavored O2,” says Justin Esch of J&D’s Foods, the same people who brought you Bacon Salt, Baconnaise, Bacon Lip Balm, Bacon Soda and Bacon POP.

For a short time, J&D’s, known for their marketing gimmicks, will be giving a lifetime supply of BaconAir to one lucky “Baconnoisseur” (you can send an e-mail to baconair@jdfoods.net explaining why you think you should be the first person to use BaconAir). For the rest of the bacon-obsessed hordes, BaconAir is $8.99 and available for a limited time at the company’s on-line store. And with Toronto’s ongoing bacon obsession and chefs like Chicago’s Grant Achatz serving up scented airs in plastic pillows, J&D’s might just have hit the sweet spot between two of the hottest food trends. Or not.

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