McDonald’s to give away free buttermilk biscuit sandwiches tomorrow and Thursday
If you’ve still got the stomach to handle fast food after our last post, then this one’s for you. On February 9 and 10, participating McDonald’s restaurants will be giving away free buttermilk biscuit “sandwiches” during breakfast hours. The offer is limited to one sandwich per customer with a choice of sausage, egg and cheese; bacon, egg and cheese; or sausage only.
At 510 calories for the sausage, egg and cheese biscuit sandwich—more than a cheeseburger (300 calories) and slightly less than both the Big Mac and KFC’s double down (540 calories)—free may be the only way McDonald’s will be able to get people to try these new breakfast items, which a press release touts as an “historic milestone.” The strategy is well known to any good crack dealer: give people a free taste and soon they’ll be back.
McDonald’s began selling buttermilk biscuit sandwiches in Canada last Tuesday. Sure, they might make you stupider, but on the upside, they’ve led the chain to extend breakfast hours until 11 a.m., which would be great, if we could only remember how to get there.