Just Opened: FOMO, Adelaide Street’s newest bar, tries a “zero douche policy”
There’s a new development on Adelaide Street—and this time, it’s not a condo tower. Tucked in a downstairs corner at the corner of John Street, right where Up and Down Lounge used to be, is FOMO, which stands for “fear of missing out.” This newest addition to clubland comes from Eve Fiorillo, the self-described “party artist” known for throwing hipster bacchanals like Circa’s Randomland under the name AD/D. She’s joined forces with Patrick Hodges, Luke Vitale and his brother Gregory Vitale to open this “fantasy luxury spaceship boutique champagne lounge.” Beyond the string of random descriptors, FOMO tries to set itself apart from such larger clubs as Mink and London Tap House by having a “zero douche policy.” That’s mighty big talk for a bar located right across from Hooters.
“Douchiness is a social epidemic,” Fiorillo says. But what is a “douche,” exactly? When asked how she’ll keep out unwanted visitors, she tells us that the doorman won’t be judging on the basis of how someone is dressed because “that in and of itself is douchey.” Basically, she wants to avoid the “stag parties of 10 dudes” and Vegas mentality of drunken buffoons. She’d like to think there’s an “invisible anti-douche force field” protecting the 50-person-capacity bar from the other denizens of clubland.
Though its anti-douche properties are yet untested, bubbly is the bevvy of choice at FOMO. The out-of-this-world cocktail list offers items all made with prosecco, such as the Liquid Stardust ($10), with passion fruit purée; the Lucid Hologram ($15), with orange juice, cranberry juice, triple sec, amaretto and cassis; and the Dream Dimension ($10), with sweet pear nectar. Says Fiorillo, “Champagne and disco go hand in hand, and we’re going for a sort of disco vibe. Disco’s back. It will be like electro was.”
FOMO, 270 Adelaide St. W., fomo.ca.
42 thoughts on “Just Opened: FOMO, Adelaide Street’s newest bar, tries a “zero douche policy””
wow. irony much?
Yeah, sounds douchey.
what a business plan! Saying no douche bags allowed then designing a bar that looks like a space ship that would only appeal to the likes of the douches from Jersey Shore. Good luck space cadets!
Looks like someone took a dump on the wall…
only a douche would pay $15 for a drink – so he can congratulate himself for being a master of the universe and feel less of a douche.
Someone should probably tell these douches that Prosecco isn’t Champagne.
“fantasy luxury spaceship”
typical cynical ppl on the dis. nothing better to do then knock back the Hateraide all day? it’s pretty cool that the people behind FOMO have created such an interesting and creative concept for their lounge. i haven’t been to too many intergalactic spaceship champagne lounges with zero douche policies before..
it’s refreshing they are so ahead of the curve- i’ve been and the place is super cool and stunning, totally an original work of art that really does look like a fantasy space ship. The crowd is rad (super cool and chic but not pretentious at all, hardly Jersy Shore, as if you are so lame that you would even make that assumption), and they really do have a zero douche policy – meaning a-holes like you guys with your nasty, bitter comments and bad vibes about something you haven’t even experienced would never be let in. your attitudes represent the absolute epitome of douchiness. don’t go!! spare yourselves the embarrasment of being rejected for being superdouches and everyone else the grossness of your wack tudes.
A no douche policy at a nightclub (they’re calling this a bar, but it sure looks like a club to me) is sort of like instituting a no hipster policy at a vinyl store. Or a no foodie policy at a new restaurant. Seems kind of like they’re attempting to turn away their main source of clientele.
you just used the word “wack” and you misspelled it. douche.
what a bunch of d-bags
So Anna…it’s super cool and rad? Any other douchtastic 80’s lingo you’d like to use?
9-0-5 RULZ! ! !
I came accross this http://vimeo.com/11623962 from FOMO. I can’t wait to check it out! Looks sick.
Anna…are you from the 905? sounds like it…DOUCHE!
Not from 905, I’m from London, have lived in Madrid, NYC and Paris.. FOMO would do well in any of those cities, where ppl tend to more receptive to fresh ideas and interesting concepts then in Toronto.
“Not from 905, I’m from London, have lived in Madrid, NYC and Paris.”
Douches are always receptive to douche-culture, regardless of the locale.
Congrats on that.
But what about the fact someone took a crap on the wall?
That video is ridiculous. Terribly horribly ridiculous. I really hope this is all some ironic joke. Because then it would be awesome.
It’s not that “ppl” in Toronto aren’t open to fresh ideas, it’s that we’re able to see through ideas and people that are trying way too hard to come across as “fresh” but really only succeed at being horribly stale.
You’re trying to hard to get onto lastnightsparty.
Playing it safe is what all these haters expect and are accustomed to, thanks for being creative, its refreshing.
“fff” don’t be a douchetard.
it’s pretty depressing that there are so many haters out there, hating just for the sake of hating. i went to FOMO last night, I felt like I was in Toyko -the music was amazing and the vibe was really fresh. it was filled with stylish but unpretentious people which was especially refreshing – a rare feat. the no-douche policy must work because everyone was super friendly and cool!
there was not a trace of the usual social inhibition that usually keeps the atmosphere cold.
love the promo video, it’s brilliant. really fun and smart, cool aesthetic, and totally original concept.
the creativity here is definitely refreshing. love how there’s something for everyone – from the very affordable $30 bottles of prosecco to the really expensive champagnes. It’s a nice and very modern, un-douchy statement to made – everyone is welcome, except for douches of course.
thanks FOMO for doing something really different, fun and interesting. you know you’re doing something right when you have a bunch of ignorant people (who surely haven’t even been) hating on you – ignorant people always hate on things that are truly cool in the beginning, because they’re too ignorant to know any better. too bad for them, they’re the ones who end up missing out.
the photo in this write up was obviously taken with a snapshot camera and a bad flash that does not do the place justice. the design is amazing, you really have to see it in person.
whew ugly decor…that place looks like a douche magnet
definitely a nice joint, pity about the $9 beers.
It seems publication of the provocative “no douchebag” policy worked – lots of folks have jumped right in to comment and create more buzz about the place.
Well played Eve.
I’m more than a little disappointed to see such emphasis placed on Prosecco cocktails when FOMO is being presented as a champagne lounge. If you’re going to talk the talk – walk the walk.
whoops! sorry about the doubling up there; I meant
Prosecco Cocktails. coffee jitters…. :)
Sorry, but a ‘no douche’ bar at Adelaide and John is going to be one of two things: one, full of douches; or two, empty.
Everybody knows that non-douches don’t even go close to the entertainment district, or King West for that matter. Best of luck, but probably should have re thought that location first.
Also, do douches even know they are douches?
“Champagne and Disco go hand in hand”.
Hmmmmm….Now who’s the douche here?
Did anyone tell the owners that Champagne and Prosecco are not the same thing???
Respect to these guys for investing in a new endeavour, and trying something different. I’m sure it’ll do really well, and Toronto will love it, but even if it doesn’t — Props for trying :)
Well it’s nice to see something new in this city of ours! Congrats for pushing the boundaries of the entertainment scene and introducing a fresh new idea. If you don’t like it, have negative thoughts on it, put it down with your douchebag comments or views, well there is an easy solution to that…don’t go!!!
Something about the mentality here has changed. Where are the people that enjoy change, experiencing new things, seeing something fresh in this fantastic city that we live in, and getting out to enjoy it all? Maybe they all moved away to places like Vancouver, Toyko, Sydney, Melbourne, Aukland, and the other various city’s that add to the list of best places to live in the world.
Great feedback from select people above who actually appreciate FOMO’s attempt to refresh the entertainment scene. For others who spend too much time posting multiple “hate” messages on this feed, you just always seem to impress with your douchebag-ness not just from your comments but with names such as “cannoli, mattagascar
Also forgot about J.
Check the place out. I know I will, even if it turns out I don’t like it, well atleast I will know and not pre-judge.
Wow, anybody else get the feeling that “Interested Party”, “jane” and “Anna” are all the same promoter trying to drum up interest in yet another humdrum, typical downtown pseudo-chic, hipster-douche club?
Pushing what boundaries? What fresh ideas? Overcharging for drinks and playing canned music we could hear on the radio for free while standing around in a badly decorated environment populated by suburban kids with Daddy’s gold card? That sounds like every other club in that georgaphical area.
Well, for everyone who thinks the FOMO sounds dreadful, don’t be concerned – it will probably be out of business in 6 months, just like all the other identical clubs that have come before it.
Has there ever been any decent club South of Queen or East of Spadina?
Um…my name is actually Mattagascar you douche. I love “interested party” though. Very douchetacular.
Attention FOMO club owners – you are opening a “club” with a no douche policy in the heart of Douche land. Btw who goes to Richmond street area anyway….that area is so 2003.
Up and Down, the prior bar, sustained business in that area for many years – and was yet fabulously off the beaten path and managed to stay douche-free.
I haven’t been to FOMO yet, but will even for that simple fact.
wow.ppl are u reading these comments? why not just go check it out for yourselves? its actually a nice place good vibes
its a fun place with good people.
Wow! Maybe I just don’t understand many of the comments above because I am from Calgary (where there isn’t much nightlife for anyone over about 25 to begin with), but I live in the building where FOMO just opened and I absolutely LOVE the vibe that is being created here. My favourite Monday night hang is at FOMO for live chill out music where KUSH serves up the beats! If you haven’t heard Toronto’s Kush before, do yourself a favour and check out their impressive improvisational talents. I love the band and think that their cool music (which runs the gamut from soothing chill to driving house) matches the artsy yet accessible decor of FOMO perfectly. With FOMO’s repertoire of nights available, there is pretty much something for everyone’s musical tastes from new disco DJs to fresh mixes (uh… no standing around listening to radio here). As for pricey drinks – I am very happy to enjoy my bottle of $4.50 MGD on special while bubbles sometimes float down over my head! Who knows? If my friends keep on showing up and I keep making new ones at FOMO, maybe one day soon I’ll even spring for a $30 bottle of bubbly and I won’t give a damn if it comes from Italy OR France! I love my FOMO Mondays.
Hey ‘Jane’ and ‘Nancy’, I think you need to work on making it a little less transparent that you are shills.
I actually work at FOMO now. This is an old thread but I had to write something.
FOMO is part of the revitalization of clubland.
So all you douches can wait outside while we drink our delicious Prosecco.
oh, and yeah, we know that it’s not the same thing as champagne. no idiot or douche bartenders allowed either.
I <3 haters.
wow – i knew people in our city were jaded but seriously? was there recently and we enjoyed ourselves – decor is fun, loved the giant casio watch on the wall. the cocktails are all made with prosecco which is fine by me, wouldn’t want to waste good champagne by mixing it with a variety of other ingredients. if you want champagne, guess what – they have a champagne menu as well. maybe some of you should visit before you judge
^ lol, you mad.
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