Health-conscious Coca-Cola draws the line at deep-fried Coke, presumably for the children

Every year people pile into the food building at the CNE to taste whatever new deep-fried wonder is being served up (also: food on a stick). The good news is that even after last year’s trailblazing deep-fried butter, the fires of culinary innovation are still burning strong in 2011, with one Exhibition-ist, Andrew Motta, inventing deep-fried Coke. The bad news is that The Man apparently can’t handle having his mind blown, so he’s sent his goons to stop this amazing invention.

From the Toronto Star:

The hard part was getting permission to use the name Deep Fried Coke at the CNE, where cups of the worm-shaped, Coke-flavoured batter are being introduced for the first time this year.

In the end, concession operator Andrew Motta lost the battle. He says he was told Coca-Cola headquarters in Atlanta, Ga., vetoed it….

“They’re trying to brand themselves as the healthy alternative now, if you can imagine that. So they don’t want to be associated with anything deep fried,” Motta said on phone Monday.

If Motta is to be believed—and the idea is so hilarious that we really, really want to—then Coke is worried that if they’re associated with deep-fried foods people will suddenly…what? Remember that Coke contains an unhealthy amount of sugar? We wish Coke the best of luck in its rebranding efforts, and hope that Motta—who will apparently be selling “deep-fried cola” instead—will be able to add inches and pounds to the ever-ready hordes at the CNE this year.

UPDATE: We sampled the deep-fried cola and other Ex fare (so you don’t have to) »

• CNE fried treat too hot for Coke [Toronto Star]