Covert deep dish pizza parlour has cover blown on opening day

The city has a new underground restaurant: Parlour Deep Dish Pizza, whose pies can only ordered through a minimalist website. Its owner and location have been kept strictly secret—or at least that was the idea, until their delivery company blew it, as Corey Mintz revealed in yesterday’s Toronto Star. When the service launched on Thursday, orderit.ca’s listing revealed the parlour’s location: 38 Wellington Street East., the site of Trevor Kitchen and Bar (the address has since been taken down, but Google’s cache still shows the original flub). Chefs Trevor Wilkinson and Jesse Vallins apparently spent a year developing the covert service, intending to gauge its success before opening a full restaurant. “I blew it before it even happened,” Wilkinson told the Toronto Star. “I’m raging right now.” Still, we don’t feel too bad for the guy. Deep-dish pizza is notoriously hard to get in the GTA, especially since Vaughan’s Chicago Pizza Kitchen closed. If the lamentations on Chowhound are any indication, Wilkinson will get plenty of business. Read the entire story [Toronto Star] »