City’s average burger price plummets with closure of M:brgr’s King West location
On Tuesday, we heard through the grapevine from Montreal food journalist Lesley Chesterman that the Toronto location of M:brgr, home of the $100 burger, had closed. At the end of last week, we received confirmation from M:brgr’s Toronto PR firm that the rumours are true, and founder and owner Jeff Dichter has confirmed that the Toronto location has “ceased operations” and will remain closed.
Hailing from Montreal, M:brgr opened just five months ago on King Street West’s already burger-filled strip. Its big draw was the signature $100 burger—two Kobe beef patties with bacon, grilled pear, foie gras, brie, fig jam, asparagus, Piave cheese, garlic-roasted ham, porcini mushrooms, honey truffle aioli and truffles. Up until Tuesday, it was, by our reckoning, the most expensive sandwich in the city, a “sloppy, drippy, salty, meaty, fruity, earthy, cheesy, beautiful thing” as our Chris Nuttall-Smith put it. It seems as though Bymark has regained its long-held priciest burger crown by attrition.
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On Tuesday, we heard through the grapevine from Montreal food journalist Lesley Chesterman that the Toronto location of M:brgr, home of the $100 burger, had closed. At the end of last week, we received confirmation from M:brgr’s Toronto PR firm that the rumours are true, and founder and owner Jeff Dichter has confirmed that the Toronto location has “ceased operations” and will remain closed.
Hailing from Montreal, M:brgr opened just five months ago on King Street West’s already burger-filled strip. Its big draw was the signature $100 burger—two Kobe beef patties with bacon, grilled pear, foie gras, brie, fig jam, asparagus, Piave cheese, garlic-roasted ham, porcini mushrooms, honey truffle aioli and truffles. Up until Tuesday, it was, by our reckoning, the most expensive sandwich in the city, a “sloppy, drippy, salty, meaty, fruity, earthy, cheesy, beautiful thing” as our Chris Nuttall-Smith put it. It seems as though Bymark has regained its long-held priciest burger crown by attrition.){kind=link}
That location is cursed.
attending the opening party. should’ve been called titanic burger.
If your going to charge $100. for a burger with all that FAT piled on it then $80.00 should go to the Health Care system to pay for the end results of pigs who over eat and nuts who over spend.
That’s too bad. It was a great location & they renovated it nicely – it’s just way too big of a place – kind of saw it coming when I went the first time during the opening week. They had sold all of these WagJag coupons for dining here too – wonder what happens to them?
It was a great location, however I agree ‘eatme’ it was way too big for a burger joint and they totally cheaped out on the signage, you could still see the old ‘stix and stones’ lettering and blue paint. All their burgers were over priced and not nearly as good as some of our home grown offerings, although their sweet potato fries were the best ones I’ve had in TO.
The Wagjag’s were all refunded. That’s how all the coupon deals work. ;)
By the way, it’s only a matter of time before several more of these fancy burger joints go boobs up. They’re friggin’ EVERYWHERE, and there’s little difference from one place to the next, either in taste or price, and whether customers think they can tell or not. I love burgers, but I don’t really care where I get them. I’m sure which ever burger resto survives in the long run will be no better or no worse than those that gave up the ghost. :)
Not sorry to see it go. Again, Toronto likes to think that it`s world class, but like it`s mayor, it`s not.
Good food should not cost so much. Greed should not be the reason someone opens an eatery. A good clean place with housemade fresh food will always do well.
There are enough burger establishments in Toronto just like Starbucks, do not miss M:brgr!
I went here once but the cost of a beer and burger was over 25 bucks prefer to go to BQM diner where I can get a natural burger for $7 bucks and a pint of PBR for $4. It’s ok to pay a little more for better food but mbrgr prices were crazy.
Hate to be the bearer of bad news but the home of the most expensive burger is NOT Bymark but Nota Bene and it was delicious. Having had both, neither hold a candle to the burger that is sold at Burger’s Priest, if you haven’t tried it I highly suggest you do.
Would it kill you to put a DATE on your articles?
Just because you’re online doesn’t mean you have to abandon all journalistic integrity, you know.