/
1x
Advertisement
Proudly Canadian, obsessively Toronto. Subscribe to Toronto Life!
Food & Drink

Carl’s Jr., the U.S.’s raunchiest burger chain, is coming to Ontario

By Caroline Youdan
Copy link
Carl's Jr., the U.S.’s raunchiest burger chain, is coming to Ontario

If you recall seeing Paris Hilton gyrate in a swimsuit next to a soaped-up Bentley, you’re probably at least vaguely familiar with Carl’s Jr., the U.S. fast-food chain that launched an entire TV-commercial genre—coined “slutburger” by Gawker. (You may not recall that Carl’s sells hamburgers, or that its logo is a smiley-faced star, but that’s beside the point.)

Soon, you’ll be able to stage your own sexy interlude with a Western Bacon Six Dollar Thickburger. As reported in The Star, the burger chain is planning an Ontario expansion that will see 30 restaurants opening across the province in the next six years, including a Toronto outlet opening in 2014. (Whether we’ll also be treated to R-rated burger ads is still up in the air—for now, the company is sticking to advertising “via public relations and digital venues.”)

It will be interesting to see what kind of economic wiggle room a chain like Carl’s is going to find in the clogged arteries of the Ontario fast-food market. Ned Lyerly, the international VP at Carl’s Jr. parent company CKE Restaurant Holdings, is optimistic: “We’re not afraid of competition,” he told The Star. “We stay focused on what we do best.” Ah yes, the time-honoured business practice of getting hot chicks to seduce cheeseburgers.

NEVER MISS A TORONTO LIFE STORY

Sign up for Table Talk, our free newsletter with essential food and drink stories.

By signing up, you agree to our terms of use and privacy policy.
You may unsubscribe at any time.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Advertisement
Advertisement

Big Stories

Trump's Loss, Toronto's Gain: Meet the artists, professors, scientists and other luminaries ditching the US and moving north
Deep Dives

Trump’s Loss, Toronto’s Gain: Meet the artists, professors, scientists and other luminaries ditching the US and moving north

Inside the Latest Issue

The May issue of Toronto Life features the artists, professors, scientists and other luminaries moving north to avoid the carnage of Trump. Plus, our obsessive coverage of everything that matters now in the city.