Watch the new Diamond Rings video, “It’s Not My Party”

John O’Regan—Toronto’s towering, eye-shadowed pop music sensation better known as Diamond Rings—has a new video uploaded to YouTube this week. Taking a more dire tone than previous bright and shiny numbers like “Wait and See” and “Show Me Your Stuff,” “It’s Not My Party” features a bellowing version of his voice (think Springsteen meets Ian McCulloch) singing over images of O’Regan as he makes his way around Dundas West and Queen West drinking, dancing and doing drugs. Diamond Rings’s turn toward the darkness here is well timed, like the perfect placement of a ballad on a pop album, and we love it.