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Culture

TIFF 911: Emergency crews are at the ready

By Sarah Nicole Prickett
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Lifesavers: the duty bound men of BlackBerry (Photo by Karon Liu)
Life savers: the duty bound men of Blackberry

Never say TIFF is all society, no humanity. Escalating to the press and industry floor at the Sutton Place, we were instantly compelled by a new addition to the festival: an emergency station manned by two square-jawed, uniformed rescue experts. They are here to provide life-support—or rather, technical support—for one’s life-support. It’s a BlackBerry tech-help desk. One of the reps told us that while BlackBerry missions have been present at other film fests, like Cannes, this is the first year they’ve touched down at TIFF.

“You’re going to save a lot of people here,” gushed a festival staffer to the handsome technicians-without-borders. One of them just nodded, seriously.

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