TIFF RED CARPET: Snoop Lion with Eli Roth and more at the gala presentation of Reincarnated

In the run-up to the world premiere of Reincarnated, Snoop Lion (the name Snoop Dogg gave himself after his rasta rebirth) had the most entertaining TIFF-related Twitter feed, bouncing back and forth between gleefully shameless self-promotion, Instagram shots of his trip to Toronto and shout-outs to other celebs (asking them to see his film, naturally). Actor, producer and horror director Eli Roth, one of those celebs, followed up on his earlier Twitter promises and made an appearance on the red carpet with his pal Snoop. Also present, of course, was the film’s director, Andy Capper, looking particularly tiny and British next to the six-foot-four rapper and Vice co-founder Suroosh Alvi (he brought along fellow Vice-er Shane Smith). Other rappers present: Daz Dillinger, one half of ’90s gangster group Tha Dogg Pound, who walked the carpet in a sharp Dilly That Dogg T-shirt, and local boy Kardinal Offishall, who tweeted this epic photo shortly thereafter. (Props must be given to Roots founder Michael Budman or his marketing team for outfitting Snoop in the red, yellow and green–branded jacket above.)