This new app lets women review the men they date—and makes everyone really, really mad

The new smartphone app Lulu is sort of like Yelp, except instead of taco joints, it lets users review actual human beings. Male human beings, to be precise. The concept may sound silly, but the stats are eye-catching: just six months after launch, up to a quarter of all female college students in the U.S. are logged on to Lulu, according to founder Alexandra Chong. A search for Toronto-based reviews pulls up hundreds of profiles, most of them guys from U of T and Western. Women use the app by answering multiple-choice questions about their male friends (as in capital-F Facebook Friends) in a bunch of different categories, including appearance, sense of humour and sexual prowess. They can also add hashtags to the review, some of them positive (e.g. #SmellsAmazeballs, #SexualPanther) and others not so positive (e.g. #TotalF**kingDickhead, #PornEducated, #CheaperThanABigMac). A mysterious algorithm is then used to award the guy a score out of ten.