The IT Lounge is where media go to swig back hangover juice and chase with vodka
Please mum, can I have a sweater? The objective of a gifting lounge is to connect George Clooney with a Sharpie marker, Woody Harrelson with some Teva sandals, Demi Moore with…umm…a Penny Protein Plan muffin? And then we, the media, talk about which talent scooped up what. For PRs, it’s kind of like the bonus back massage you get when you book a pedi.
The IT Lounge publicists know how to push product, and that’s why Jennifer Garner received cutesy Please Mum duds for her little Gaffleck girls delivered right to her door. Will they wear them? Not sure, but Olivia Wilde’s nieces will battle the rain with a sweet Please Mum raincoat. While taking a looksy, Wilde also fell for a J. Rox lariat necklace (designed by Toronto’s Jane Apor), which we assume she’ll wear tonight at the Artists for Peace and Justice event at The Windsor Arms.
The room was rammed with media getting their faces spritzed with Acai Damage-Protecting Toning Mist and being educated on a three-minute updo from Goody that will have you looking like a messy-on-purpose Gossip Girl in a flash. Poor Goody model, she had been getting her hair brushed all day long and appeared beyond fatigued from the primping. We were most elated with the SoU! Quick Fix line of drinkable vitamins; SoU! Detox and Hangover is what we’ll be sucking back for the next 10 days, and we’ll bumper that with a test tube of stress relief, and energy elixir. Buzz, buzz. Here we go! Tossing a handful of decadent Richart chocolates in our mouth (Paul Haggis also indulged) we made a jump across the hall and beelined to the Skyy Vodka bar. Fill ’er up! Feeling groovy back on Bloor, we balanced things out with some Fiji water. The festival cycle: drink, spritz, hydrate, gorge, protein, garbage, vitamins, booze, acai, smoke, vodka, medicate, water. Repeat.