New Canadian reality show to feature eye-popping $250,000 grand prize
While we’re anxiously awaiting news of the forthcoming Top Chef Canada, a new Canadian food-based reality television series has just been announced that might be even more over the top. Recipe to Riches will showcase ordinary Canadians with exceptional recipes. Contestants will compete with original fare in seven categories—appetizers, sweet and savoury snacks, cakes, sweet pies, savoury pies (yes a whole category for savoury pies), entrées and frozen treats—to win best of their group, as well as top prize overall.
If those categories read like a selection of President’s Choice Blue Menu products, it’s probably because they soon will be: winners in each category not only receive $25,000, but also have their recipe developed and sold by President’s Choice in Loblaw stores country-wide. And if a chance to meet Galen Weston Jr. doesn’t whet your appetite, the contestant with the overall winning recipe will take home $250,000, the largest prize in Canadian reality show history. Promotional tool or not, we say bring on the resurrected phyllo pastry recipes of yore!
Nothing official has been announced, but producers confirm a host has been selected for the project (fingers crossed for Galen) and that the show will air in fall 2011 on the Food Network and Global. Torontonians looking to audition can do so on February 26, at a location to be announced.