James Cameron wants to approve all 3-D movies, avoid “stupid stuff” like Clash of the Titans

James Cameron is concerned that poorly received 3-D productions like the Clash of the Titans remake are giving the technology a bad name, so he’s suggesting a voluntary watchdog group within the North American film industry to keep 3-D standards as high as his own. Cameron’s beef with Clash of the Titans is that it was originally shot in 2-D and hastily converted into 3-D afterwards, using a contentious post-production process that took only seven weeks. Neither audiences nor critics were impressed with the results. Cameron says he knew it wouldn’t work, subsequently admitting he hasn’t seen the film.

“I think some quality standards do need to be discussed,” he told the Star. “Let’s not do stupid stuff that’s going to hurt this burgeoning marketplace.” By “stupid stuff,” we’re assuming Cameron is not referring to tediously long running times, cheesy idioms (unobtainium? Why not just call it “hard-to-get-ium”?) or giant blue cats that look curiously similar to Jar Jar Binks. All of this has us wondering why Cameron would draw the line at 3-D. Why not create a universal watchdog that would assure audiences that any new movie has received the Cameron seal of approval? That way, the film industry would get exactly what it needs: more Céline Dion soundtracks.

• Avatar’s Cameron calls for 3-D watchdog [Toronto Star]