Why didn’t we think of that? Stratford’s Justin Bieber maps are a huge success

Maybe Tourism Toronto is on to something by using the Scott Pilgrim movie, which features Toronto landmarks, as a marketing ploy. Stratford’s map of Justin Bieber’s favourite hometown hangouts has been a hit with tweeny bopper tourists: the map is now in its third print run and Web traffic to Stratford’s tourism site has increased by 558 per cent with visitors looking for the PDF. Not interested in downloading it? Here’s the gist:

Justin Bieber’s Stratford Hangouts

• Stratford can’t keep Bieber map in stock, orders third print [Globe and Mail]