The City of Vaughan decides some of its street names are annoying

Vaughan doesn’t want any multi-syllabic, tongue-twisting street names plaguing its citizens. As developers name streets themselves or auction off naming rights for charity, names like Desideriu Drive and Urierik Street are cropping up, and the city is worried spelling or pronunciation errors could pose a problem in an emergency. Under the new guidelines, naming rights can only be gifted on one street per subdivision and new names must be easily pronounced, use conventional spellings and not exceed 10 letters (we see lots of Smith Roads and Oak Avenues in the future). [Toronto Star]