“My world tour doesn’t feel complete without a Toronto show”: This Swiftie has spent over $5,200 on the Eras Tour

Toronto is in its “Eras” era. Despite her initial snub, Taylor Swift is bringing the record-breaking tour to the city for six sold-out shows between November 14 and 23. And we are…ready for it? Toronto is preparing to welcome an influx of Swifties from around the world, from dubbing a two-kilometre strip of Queen West and John Street (the route from Nathan Phillips Square to the Rogers Centre) Taylor Swift Way to upping TTC service for the month of November.

With a $700-million economic boom projected for the city, the #swiftonomics may be working in our favour, but it’s not exactly a financial boon for fans. Many are agonizing over the sky-high ticket and accommodation costs—a single seat is going for as much as $121,000, and one night at the Toronto Marriott City Centre Hotel during a concert weekend costs $2,000.

Related: The Eras Tour Effect—a dollar-by-dollar breakdown of Taylor Swift fervour in Toronto

Torontonian Giuliana Sframeli has been to five—five!—Eras Tour concerts across the world, and the Toronto concert will be her sixth. Here’s how much she’s spent to see Swift live (hint: her Toronto ticket cost almost as much as the other five tickets and accommodations combined).

Who: Giuliana Sframeli What she does: Business development at a finance firm What she makes: $73,000 How long she’s been a Taylor Swift fan: “Forever.” Favourite era: “Tortured Poets Department, even though my personality is more Lover” Number of Eras Tour concerts she’s attended: Five—New Jersey, Detroit, Lisbon (twice) and London. Toronto will make it six. “I know it’s ridiculous, but I’m having the time of my life. You can’t put a price on that” Estimated time spent getting tickets, booking trips and deciding on outfits: 63 hours Time spent at concerts: It will be 21 hours after the Toronto show

International Concert Expenses

New Jersey on May 27, 2023

Ticket and accommodations: $0. “My work had a suite and wanted to host a client appreciation event, so I found a client who was a mega Swiftie and took them. It was a quick 24-hour trip. The seats were amazing.”

Outfit: $60. “I bought a pair of cowboy boots and wore a fringe leather jacket from my closet. I had to be professional. I was there as a corporate Swiftie.”

Related: Where Taylor Swift fans can eat in Toronto during the Eras Tour

Detroit on June 9, 2023

Ticket: $100 for a seat in the 300s. “I bought this ticket in 2021. The tour had just been announced, so it was before the ticket pandemonium really took off. No one knew how good the show was going to be or that Ticketmaster was going to cancel the general sale. There were floor seats selling for $800, which in hindsight was a steal, but I didn’t want to spend that much at the time. Instead, I bought a $100 ticket that was literally behind the stage. There were parts of the show we couldn’t even see.”

Accommodations: $120. “My friend and I spent $240 total on gas to drive down there and our hotel, and we split it between the two of us. We stayed in Windsor, which helped with the price.”

Lisbon on May 24, 2024

Ticket: $330 for floor seats. “I remember thinking that $330 was crazy expensive. At the time, it was the most I’d ever spent on a concert. But, after the first two times, I knew the show was going to be even better outside in the European air with a big group of friends.”

Flight: $1,020. “I was already going to Europe because my friend was getting married in Albania, so I would have had to buy these flights no matter what.”

Outfit: $250. “I was determined to make a replica of one of the beaded bodysuit Taylor’s been wearing during the tour. I watched videos of people making their own and reached out to some TikTokers for tips. I started making it in January of 2024. I bought a mannequin, a bodysuit, and the cheapest pink and blue beads I could find. At the show, Taylor ended up wearing the very same colours—it was epic. The months of work were worth it.”

Hair and makeup: $50. “I booked a blowout, which is so dramatic. I got my friend to do my makeup. I remember waking up that morning and feeling like it was my wedding day.”

Merch: $60 for an Eras Tour T-shirt.

Lisbon on May 25, 2024

Ticket: $370 for floor seats. “The first show in Lisbon was on a Friday, and some of my other friends flew in for the Saturday show. We met up at their hostel to hang out beforehand, and they convinced me to go again—I was already in the city, so I figured I might as well. I bought a resale ticket on StubHub. Thankfully, I didn’t get scammed.”

London on August 19, 2024

Ticket: $200 for floor seats. “When I signed up for the European tour pre-sale tickets, I listed a few cities, and London was one of them. I wasn’t selected for the original dates, but when Taylor added more shows, I got a code to buy tickets. It aligned perfectly because one of my best friends had just moved to London. I didn’t need much convincing.”

Flight and accommodations: $0. “I used points for the flights, and I stayed with my friend for the week.”

International total: $2,560

Toronto Concert Expenses

Tickets: $2,800 for floor seats. “I obviously didn’t need to get a ticket for the Toronto show. Six times is a lot. But I did need closure—my world tour doesn’t feel complete without a home show. Getting a ticket for this one was quite stressful, though. Firstly, I had to come to terms with how much I was going to spend. Then I had to actually find a ticket, since I didn’t manage to get one through the original Ticketmaster sale. I’m in like 100 Taylor Swift–related Facebook groups, so I bought the tickets off someone who seemed legit. I vetted them over FaceTime. Ticketmaster has recently changed their rules, so you can’t transfer tickets until 72 hours before the show. My friend and I put down a $500 deposit for our seats, but it’s not guaranteed until we get a hold of the actual tickets. Hopefully it all works out. People have been getting scammed. It’s crazy out there.”

Accommodations: $0. “Thank god I live here. I’ve heard the hotel prices are out of control.”

Beaded bracelets: $10 for beads and string to make about 100 bracelets. “I was the designated bracelet maker for my friends. For every concert, I made each person about 10 bracelets to trade with all the other Swifties.”

Toronto total: $2,810

Total Era’s Tour cost: $5,370