Suzanne Rogers will give up $25,000 of her own money to a young, hardworking designer

Every year, the Toronto Fashion Incubator holds its New Labels competition, pitting three young designers against each other in hopes of winning a $10,000 cash prize, a design studio at the Toronto Fashion Incubator and a full-page editorial in Flare magazine. In 2012, the game is changing up a bit: local scene queen, philanthropist and mom Suzanne Rogers has infused $25,000 of her own money to help support an emerging designer. With an extra $15,000, a designer could hire an assistant, or even own a clothing steamer, so we think it is pretty admirable that Toronto’s hardest-working socialite is doing more than throwing exclusive parties—she’s telling a designer their work is worth something.