Sun breaks out the thesaurus to describe its own readership

The Toronto Sun managed to find a few choice adjectives to describe the results of a recent study on the size of its readership—stellar, tremendous, gratifying, scrumtrulescent. The growth of Sun Media’s 24 Hours readership? Explosive. Of course, all of the city’s papers are guilty of laying it on a little thick whenever they win awards or receive some good news. But the Sun appears to have gotten a little tongue-tied when discussing the Toronto Star’s readership, which it described as “stagnant.” Twice. Read the entire story [Toronto Sun] »