State Farm wins bad PR award
Readers in search of relief from the heat wave will welcome this cold-blooded tale from the Star: after hitting Kim Flemming‘s 12-year-old yellow Lab with her car, a driver understandably reported the damages to her insurance company. About two months later, Flemming received a bill from State Farm Insurance for the $1,732 in damage that dog had caused.
The letter, which included five pages of documentation and three pages of photographs, explained that State Farm had received a claim for damages from the driver.
“Our investigation into this matter has found you to be 100-per-cent responsible. As such, we are looking to you for reimbursement,” the letter stated.
Not included in the letter was the explanation that State Farm’s PR team was clearly on vacation.
• Dog killed by car, family billed for the damages [Toronto Star]
