RIM embraces its square-ness and provides software for other, cooler smartphones
After trying too hard to seem cool (the Bold Team superheroes appealed to absolutely no one, and an attempt to get in on the tablet trend didn’t go as planned), Research in Motion has finally realized it’s got to focus on its enterprise customers. CEO Thorston Heins’s first move since the company released awful fourth-quarter results was to release BlackBerry Mobile Fusion software, which allows IT departments to manage the security of not only BlackBerrys, but also sexier smart phones like the iPhone and Android devices. The company has already shed several security-conscious clients and seems to be trying to keep the corporate world interested in their software, if not the phones themselves. The new plan won’t make Apple panic, but it’s a conservative move that at least won’t embarrass RIM. Read the entire story [TechCrunch] »
2 thoughts on “RIM embraces its square-ness and provides software for other, cooler smartphones”
Do you clowns just post the same misinformation and bashing RIM articles? This seems very similar if not the same from other articles. Look like Apple tells you what go write? The fact is the elite want to easily track and monitor the masses and blackberry does not allow that. Apple and Google are the perfect tools to monitor the masses. Notice how the elite and celebrities all have blackberries?
I agree with John. I find the RIM bashing on Toronto Life to be tiresome and over done. We get that the writers are big Apple fans, despite Apple having serious issues of it’s own. I’ve never liked the exclusivity of the software and how if you buy into one thing, you have to get the whole suite of Apple products. I think they are sucking the life out of people and making them all zombies.
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