A New Mexico company schools RIM in a modern-day tale of David and (significantly weakened) Goliath

Maintaining your company’s brand and trademarks is a vital part of running a business, especially when that business has recently made headlines for starting riots. So when a New Mexico company learned Research in Motion dubbed its new BlackBerry operating system BBX, a name that New Mexico company already uses for its products, it sued RIM—and won. Really, it’s a modern-day David and Goliath story, only Goliath happens to be a hobbled, already wounded tech giant on the outs. Read the entire story [Toronto Star] »