Promoting Guess and Budweiser, how one Toronto socialite makes her money
Bud Light Lime, that love-to-hate beer seen at many a party, has just gotten a little classier(?) with socialite Ainsley Kerr signing on to promote the suds. As an ambassador for the brand, Kerr, a mainstay at every Toronto event with a guest list, will talk about the ins and outs of planning a sophisticated summer soiree, including “ambiance,” the transition from “chic to casual,” “palette etiquette” (whatever that means) and at the centre of it all, Bud Light Lime as a cocktail of choice. Where she’ll be doing this, we’re not sure.
It’s not the first time Kerr has used her clout to hawk products—she recently hosted a party for Guess to promo its charity partnership and denim. Now that Bud Light Lime is the upper-crust brew of choice, it’s only a matter of time before prices rise, so best to stock up now. After all, nothing says summer like watery, vaguely lime tasting, overly sweet beer.
• This calls for a socialite [National Post]