Has Justin Bieber lost his mojo? According to Vanity Fair newstand sales, he has
In news that should surprise no one (except these people), Justin Bieber’s Vanity Fair cover story is set to go down as one of the magazine’s worst-selling covers since 1992. Projected to sell 246,000 copies, the cover will be the worst-selling issue since Will Smith sat atop a black stallion to promote Wild Wild West in 1999. Who would have thought (except almost everyone) the dreamboat who gave us “Baby” and glitter nail polish (and now a fragrance) wouldn’t sell a magazine geared towards people inclined to read about the Kennedys? To top it all off, and to the delight of those with an intense case of schadenfreude, even the Biebs’ Teen Vogue cover, which sold 121,054 issues, was almost 12 per cent down from the mag’s average sales in 2010. Is this the end of Bieber’s stranglehold on the media? We can only hope—that is, until he grows out (the secret of his boy wonder powers) those gorgeous locks again.