Hot or not? Shirtless men shilling Stayfree pads

Check out the creepy new Old Spice–influenced viral marketing campaign for Stayfree (at left), done by the Toronto ad firm BBDO. Titled “A Date With Stayfree,” the promos feature buff shirtless men doing things women stereotypically find charming—like cleaning, cooking and, of course, making toys for underprivileged kids—before launching into an unnerving pitch about the absorbency of Stayfree. Sure, the guys are hot, but any dude who busted out a display table of pads (“They’re as thin as a butterfly’s wings”) on the first date would send us running.

• J&J aims to please with Stayfree hunks [Marketing]