Dundas station is now TMU station, according to a little sign
The change is part of the city’s renaming efforts and comes shortly after the grand opening of Sankofa Square
Back in May, the city announced that Dundas station—nestled in the newly renamed Sankofa Square—would soon be known as TMU station, owing to its close proximity to Toronto Metropolitan University.
“The decision supports improved wayfinding for TTC users and will better reflect the surrounding neighbourhood and TMU’s place in the community,” said a media release, which noted that more than 80 per cent of the university’s students, staff and faculty are commuters.
As reported by the CBC at the time of the renaming announcement, TTC chief strategy and customer experience officer Josh Colle said in proposal documentation, “A change in the station name reflects the evolution of both the local neighbourhood and university, while aligning with the TTC practice of naming stations after public sector institutions and customer destinations, such as York University, Museum, Queen’s Park and Osgoode.”
Related: Goodbye, Yonge-Dundas Square. Hello, Sankofa
This week, official signage was put up on the subway station’s walls, acclimating riders to the name change.
As per a photo posted to Reddit, the station’s older Dundas label is currently still on the wall, in the TTC’s highly visible, classic black lettering. A smaller sign that simply says “TMU” is above it.
Maybe the idea is to slowly get commuters used to the rebrand. Whatever the vision, it can’t be more confusing than having two stations with Dundas in their titles, causing accidental trips to the west end when you’re trying to be downtown. Not that we’ve ever done that.
Carly Lewis is a journalist whose work has appeared in the New York Times and the New York Times Magazine, Vanity Fair, Wired, Interview Magazine, Pitchfork, Elle, and Maclean’s, where she is a contributing editor. Her work has been recognized by the National Magazine Awards and the Digital Publishing Awards. She reports on city life, culture—including what people do online—politics, art and crime. She received the Dave Greber Freelance Writers Award for “The Murder of Ashley Wadsworth,” an investigative feature about a Canadian teenager who was killed by a man she met on social media, published by Maclean’s.
