CBC thinks women will watch hockey if there’s sex and fashion chatter during games

The CBC announced this week that it has hired Lena Sutherland and Jules Mancuso, hosts of podcast While The Men Watch, to provide commentary during the hockey playoff finals next season. The podcast was started because Sutherland and Mancuso are married to sports fiends, and they just can’t get into sports in the same way. (It could be a sitcom starring Zooey Deschanel!) They’d much rather talk about a coach’s outfit and sex, and ask kooky questions like “Why were the players getting a seat and a drink in the penalty box if it’s supposed to be a punishment?” While it’s true that some women (and some men) may not enjoy watching the big game, we don’t know if airhead commentary is the secret to attracting non-fans. What we do know: serious female sports broadcasters are not happy with the inclusion of “Hockey Barbie.” (h/t DeadSpin)