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Canada’s most valuable brands include a lot of banks and two telecom rivals

Canada’s most valuable brands include a lot of banks and two telecom rivals

Consulting firm Brand Finance Canada released its list of Canada’s top 50 brands earlier this week, and we’d bet the country’s banking executives are feeling pretty pleased with the results. TD Bank’s growing influence in U.S. markets helped it to nab the top spot with an estimated brand value of $10.4 billion, and Canada’s other big banks were close behind. That said, this list skews more corporate and less consumer than a similar ranking from Interbrand, suggesting this stuff isn’t an exact science. Interbrand’s top 10 included Shoppers Drug Mart, Tim Hortons and Lululemon, companies that Brand Finance placed at 20, 25, and 26, respectively.

Here are  Brand Finance Canada’s top 10 Canadian brands:

1. Toronto-Dominion Bank Brand value: $10.4 billion Rank in previous list: 2

2. Royal Bank of Canada Brand value: $10.3 billion Rank in previous list: 1

3. Scotiabank Brand value: $7 billion Rank in previous list: 3

4. Bank of Montreal Brand value: $6.5 billion Rank in previous list: 4

5. Bell Brand value: $5.5 billion Rank in previous list: 5

6. CIBC Brand value: $4.8 billion Rank in previous list: 7

7. Rogers Communications Brand value: $4.6 billion Rank in previous list: 9

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8. Enbridge Brand value: $4.2 billion Rank in previous list: 6

9. Bombardier Brand value: $4 billion Rank in previous list: 8

10. Weston Brand value: $3.9 billion Rank in previous list: 13

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