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A mysterious sneak peek at the first-ever BlackBerry Super Bowl commercial

By Frances McInnis

| February 1, 2013

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A mysterious sneak peek at the first-ever BlackBerry Super Bowl commercial

BlackBerry has committed some serious marketing miscues in the past, but we’re intrigued by its latest PR stunt. The company tweeted a mysterious still from its first-ever (and very expensive) Super Bowl ad and asked followers “Whaaat is going on?!” We’re not sure—a Care Bear explosion? The air in Beijing? In any case, we’ll be watching on Sunday to find out. Let us know your take on the BlackBerry Super Bowl commercial in the comments.

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