RIM preps for BlackBerry 10’s launch by buddying up to app developers and wireless carriers
Research in Motion’s survival depends almost entirely on whether consumers will buy the BlackBerry 10 smartphones now set to launch in early 2013. And consumers’ interest in doing so will rest not only on the phones themselves, but also on whether RIM can get software developers to create apps for them and wireless carriers to generate some pre-launch hype. The company has made some baby steps on both those fronts of late. Yesterday, RIM held a preview of the phones in Waterloo for developers, who mostly seemed impressed with the company’s new app-building process. And RIM has also started talks with North American carriers—during which it reportedly handed around some prototype BlackBerry 10 devices and received a “visibly enthusiastic” response. That has to be the most positive reinforcement the company has had in months.
• At key RIM conference, developing a sense of hope [Globe and Mail]
• RIM gives Canadian carriers a look at its new BlackBerrys [Toronto Star]
One thought on “RIM preps for BlackBerry 10’s launch by buddying up to app developers and wireless carriers”
“Baby steps”?! RIM has been actively pursuing app developers for months, both behind the scenes and with their “Blackberry World” conferences in various cities around the world that have been ongoing since May. They’ve even handed out between five and ten thousand Blackberry 10 alpha devices (the pre-release, prototype device) to app developers so they can begin developing apps for the new operating system. Response about BB10 from developers has been overwhelmingly enthusiastic. The steps they’ve been taking to get back on track have been anything but ‘baby.’ If you insist on trying to put a negative spin on the company’s efforts at least report on something that deserves the negativity (lord knows RIM has made more than it’s fair share of missteps)and get your facts right.
I’m glad RIM has FINALLY been making a serious effort to ‘get it right.’ Hopefully they don’t mess it up.
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