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To cap off the week, a look at the five best and worst recent logo redesigns

To cap off the week, a look at the five best and worst recent logo redesigns

After much anticipation the new incarnation of the Winnipeg Jets revealed its team logos last week, and, in case you were wondering, back on Sunday, Don Cherry gave his seal of approval to the new look. “It’s terrific, and it will look great on the sweaters,” Cherry told the Winnipeg Sun. “I would wear it, for sure, because it looks good. It’s got some style about it, I’ll tell you that. It’s a hell of a lot better than an awful lot (of the logos) in the National Hockey League.” Right, because if Cherry would wear it, it must look sharp. The new look is inspired by the Royal Canadian Air Force, speaking to Winnipeg’s  aviation history while meshing nicely with Winnipeg’s other sports franchise, the CFL’s Blue Bombers. While we’re not the biggest fans—sorry, Don—at least it’s a marked improvement from its immediate predecessor, which has to be up there with some of the worst logos in the history of professional sports. Of course, logos can be a divisive subject amongst sports fans, and while we’re suckers for any team that opts for the retro look, we understand logo love is entirely subjective. So is the brand spankin’ new Jets logo really “a hell of a lot better” than other recent redesigns? Check out our slide show, neatly divided into five of the best and five of the worst, and decide for yourself »

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