Inside the new Jordan store, with a customization centre, barbershop and training facility

Inside the new Jordan store, with a customization centre, barbershop and training facility

Last winter, the city went crazy for a Jordan store that suddenly cropped up over the weekend of the NBA All-Star game. Nearly a year and a half later, it’s back for good—with a swankier three-floor setup, even more limited-edition sneakers and plenty of Toronto-themed apparel (plus a few visits from some celebrity athletes). The space was overhauled to resemble a basketball court, with concrete floors, gray brick walls and a few regulation-height nets for some hoop-shooting between shoe shopping.

The facade is now decked out in sleek white glass (it was a bit more makeshift during the pop-up):

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One of the only holdovers from the pop-up is the giant 3-D sculpture of the Jordan jumpman hanging from the ceiling:

On the main wall, Denver artist Patrick McGregor painted a massive mural replicating Michael Jordan’s original 1986 “Wings” poster. In a glass display case underneath are the thirty different Air Jordan styles, from the Air Jordan 1 that was released in 1985 to the Air Jordan XXX that was released last year:

To the right of the entrance is a series of photographs by Jamal Burger (a.k.a. JayScale on Instagram) of some of Toronto’s most well-known basketball courts, including David Crombie Park, Harbourfront Centre and Bleeker Court:

To celebrate the Toronto opening, the shop is also selling limited-edition releases of the Air Jordan IV, Air Jordan 1 and Air Jordan VI releases (4-1-6, fittingly enough). In the free customization centre, shoppers can print various combinations of Toronto logos, imagery and neighbourhoods onto T-shirts, Air Jordan 1s and windbreakers:

On the way downstairs is a work from local artist and Legends League creative director Brian Espiritu, who reimagined one of Jordan’s most famous quotes: “I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game-winning shot and missed.”

The basement is dedicated to children’s sneakers and apparel. A baby gift doesn’t get cuter than minuscule blue Jordans:

On the way upstairs is a series of NBA illustrations of the location’s team from Toronto artist Pui Yan Fond:

Upstairs is Centre 23, a training hub for athletes run by the brand’s own trainers. It’ll mostly be used by the city’s professional athletes and anyone who becomes a member of the brand’s 30-day intensive workout program called the Jordan Breakfast Club. There’s also a mini-barbershop up here:

306 Yonge St., 416-506-1461, nike.com