It’s almost unbelievable what a kerfuffle the Joe Fresh Style show causes at fashion week. It is one of the most well-attended shows, with extra-tight security before the event and a late start that had even Ben Mulroney squished while waiting in the crowd. Model Theodora Richards, daughter of Keith, opened the show and upped the star wattage, though she lost her shoe on the first walk. The show was a good reminder of the supremacy of affordable, attainable style, which, in this case, just about anyone can pick up at their local supermarket. The line’s designer, Joe Mimran, presented a pastel collection of schoolyard-chic pieces. There were sheer knee-highs, checked bloomers (hello, Bo Peep), wee purses and pink gingham shirts.
Like his wife did in her Pink Tartan collection, Mimran made underwear outerwear: a checked bra over a sheer top was paired with bloomers, and super-short shorts were, dare we say, panty-like. A few of the pieces looked suspiciously like one of Pink Tartan’s. But never mind—we’re happy we can score Joe Fresh’s sheer rosette tees for $16.
See all the looks from the collection after the jump, and check out Fashion’s interview with the designer here.