Mancakes are selling like hotcakes in Toronto bakery

Mancakes are selling like hotcakes in Toronto bakery

Mancakes often sport stereotypically masculine designs (Photo by Clever Cupcakes) 

Mancakes are the latest iteration of man-prefixed goodies, following in the footsteps of mantyhose and man purses. Taking hold in North America, the so-called “manly cupcakes” eschew traditional vanilla and chocolate for such macho flavours as bacon, rum and coke, and beer, and are subverting the treats’ traditional girly image of pink frosting, icing sugar flowers and sprinkles. In Toronto, For the Love of Cake has had such high demand for its mancakes that cake master Genevieve Griffin has doubled the bakery’s daily offerings. “It’s been a great way of getting guys interested in cupcakes,” she told the Montreal Gazette. But as David Arrick of Butch Bakery in New York has said, some 90 per cent of customers have been women buying for men.

• Customers go wild for ‘manly cupcakes’ [Montreal Gazette]