Samsung sets out to capture Apple smart phone sales by making plans to open shops in Canada
Samsung has announced that it plans to open several retail outlets across Canada this year, furthering its plot to win over disgruntled Apple users. These stores, following in Apple and Sony’s footsteps, are meant to keep consumers’ focus on Samsung products (as opposed to, say, Future Shop, where there are many different brands) and strengthen brand loyalty. A lot of details haven’t yet been revealed, including exact locations (though the company is widely expected to open its first Canadian store in Yorkdale Mall), but with the brand’s huge growth in the smart phone and tablet markets (thanks in no small part to a partnership with Google and the use of the Android software platform), they’re sure to be busy. To build up hype a little more before the new stores’ arrival, we suggest hiring a bunch of hipsters to wait in line for the next Galaxy device.
One thought on “Samsung sets out to capture Apple smart phone sales by making plans to open shops in Canada”
Samsung’s brilliant ads helped build buzz around its recent launches and Galaxy S3 is now the best selling smartphone globally. It’s interesting to learn that they’re now starting to open retail outlets here in Canada.
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