/
1x
Advertisement
Proudly Canadian, obsessively Toronto. Subscribe to Toronto Life!
Style

New on-line menswear store launches with Canada-U.S. price parity, PR gimmick

By Kevin Naulls
Copy link
New on-line menswear store launches with Canada-U.S. price parity, PR gimmick

Mr. Porter, the new on-line luxury menswear store from the people behind Net-a-Porter, launches to the general public today. The site’s goal seems to be to serve as a cross between a style advisor and store: it offers a gratis personal shopping service (by phone or e-mail), and its weekly journal nudges readers toward purchasing items from its substantial catalogue. Expect big names like Burberry Prorsum, A.P.C. and J. Crew, as well as lesser-known brands, such as royal umbrella-maker Swaine Adeney Brigg and the work wear–inspired Margaret Howell.

With the wealth of fashion information on the Internet growing by the second, brands have devised strategies to harness our shopping ADHD. Months ago, Net-a-Porter’s founder, Natalie Massenet, offered prospective menswear customers the opportunity to become “founding members” of the new site. It was soon learned that this privilege only required the submission of an e-mail address (not an injection of capital) and would only provide early access and limited-time free shipping (not dividends).

PR gimmicks aside, the Canadian prices actually match the U.S. ones, a rarity in on-line shopping. And since Mr. Porter is promising 1–2 business day shipments to Canada, you will never be without clean clothes. The lazy man triumphs again.

Mr. Porter, 1-877-5353-677, mrporter.com.

NEVER MISS A TORONTO LIFE STORY

Sign up for This City, our free newsletter about everything that matters right now in Toronto politics, sports, business, culture, society and more.

By signing up, you agree to our terms of use and privacy policy.
You may unsubscribe at any time.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Advertisement
Advertisement

The Latest

"Success is random—all you can do is keep improving": Max Kerman of Arkells on his new memoir, Try Hard
Culture

“Success is random—all you can do is keep improving”: Max Kerman of Arkells on his new memoir, Try Hard

Inside the Latest Issue

Inside the Latest Issue

The April issue of Toronto Life features the anatomy of a Bay Street fiasco at RBC. Plus, our obsessive coverage of everything that matters now in the city.