Advertisement
Style

Inside SoulCycle, the cultish, celebrity-endorsed spinning studio on King West

By Simon Bredin| Photography by Giordano Ciampini
Inside SoulCycle, the cultish, celebrity-endorsed spinning studio on King West

In the States, the spinning studio SoulCycle has an obsessive following—its acolytes include Lady Gaga, Chelsea Clinton, and Lena Dunham. “I love the music, I love the sweat, I love the handsome gay teachers shrieking in your face—I’m super cult-y about it,” Dunham told Vanity Fair. Tomorrow, the company debuts its first international location on King West, with a second location planned to open in Yorkville later this summer.

The standard SoulCycle class costs $28 and runs forty-five minutes, led by a charismatic instructor who belts out inspirational messages over pulsing, upbeat dance music. The peppy staff and cheery, bright-yellow branding can give the impression of a very happy cult. “Your SOUL is confirmed!” reads the email you get once you’ve signed up for a session. Each studio has 55 bikes, and the room dark except for a few candles, so the overall effect is like an intensive cardio class mashed up with a clubby seance. Here’s a sneak peek inside the new facility.

 

The 4,000-square-foot studio near King and Spadina used to be the decor store Design Within Reach:

GCiampini_SOULCYCLE-1889

 

Clients check in at the front desk and receive special spin shoes that can lock into SoulCycle’s stationary bikes:

GCiampini_SOULCYCLE-9794
GCiampini_SOULCYCLE-9952

 

The bike where all the magic happens:

GCiampini_SOULCYCLE-9859

 

Advertisement

The lockers have their own codes – no need to bring a combination lock:

GCiampini_SOULCYCLE-9786

 

The rules of engagement:

GCiampini_SOULCYCLE-1898

 

A glimpse inside the studio:

Advertisement
GCiampini_SOULCYCLE-9840

 

Each session features a combination of cycling, dance moves that can be performed on the bike, and upper-body movement involving small weights. Here’s a class in progress:

GCiampini_SOULCYCLE-9800

 

The studio features a boutique that carries SoulCycle athleisure wear:

GCiampini_SOULCYCLE-9803

 

Advertisement

Inside the men’s changing room:

GCiampini_SOULCYCLE-9874

 

How you’ll feel after a session:

GCiampini_SOULCYCLE-9813

NEVER MISS A TORONTO LIFE STORY

Sign up for This City, our free newsletter about everything that matters right now in Toronto politics, sports, business, culture, society and more.

By signing up, you agree to our terms of use and privacy policy.
You may unsubscribe at any time.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Advertisement
Advertisement

More on Health

Where to find the latest, coolest, most high-tech innovations in workout science