Quirky-cute Toronto brand Crywolf opens a boutique on Ossington

Crywolf, the five-year-old brand started by Toronto artists Rose Chang and Stephanie Drabik, now has its first standalone store on the boutique-dotted Ossington strip. After gaining a devoted following selling their handcrafted accessories and screen-printed T-shirts online and at local craft fairs and pop-up shops, the DIYers decided to gamble on a brick-and-mortar shop (which is being funded in part through a crowd-sourced campaign). Doubling as the duo’s studio space, the shop carries Crywolf’s collectibles and clothing for men, women and kids, alongside jewellery, stationery and trinkets from a roster of mostly local designers. The stock ranges from practical preppy rope leashes to downright quirky monster-shaped ring holders and cartoon sumo pins. Teeth-achingly adorable? Yes. Cool? Very.

91 Ossington Avenue, crywolfclothing.com