WestJet starts serving locally sourced sandwiches—for a price

WestJet CEO Sean Durfy has come up with a great idea on an empty stomach: offer locally sourced buy-on-board sandwiches to travellers on WestJet’s domestic flights. The Globe reports that Durfy, a frequent flyer, “thought it would be ‘cool’ to eat his favourite sandwich en route.” The project has since taken off in cities across the country (only Regina and Halifax lag behind). Travellers flying from Pearson can expect Tuscan chicken and smoked turkey and brie ($6) from Toronto’s own Scarlett House Catering on their next flight. One supplier says the only drawback of the program is that “customers are complaining because they run out of sandwiches by Row 16.”

Good on WestJet for supporting local shops and offsetting some of its overall carbon emissions in the process. We can only hope that more airline execs get hungry and spur improvement of inflight meal standards.

• Have a delicious flight [The Globe and Mail]