Something is a lot less fishy at Loblaws seafood counters

Loblaws put its green foot forward this week, with a pledge to sell only sustainable seafood by the end of 2013. This means that all the seafood products in its stores—from frozen or canned items to cat food that contains fish—will adhere to strict guidelines that prove their makers have harvested and grown the food in a manner that preserves marine life. The grocery chain, which is one of the largest buyers and sellers of seafood in Canada, has already begun prepping consumers for the eco-friendly move. Trays that once sold such endangered species as Chilean sea bass now contain only signs suggesting alternative products (Pacific halibut in this case). Apparently Loblaws has come a long way since this time last year, when its stock of shark fin soup sparked a fishy fiasco among animal protectionists.

• Loblaw displays empty fish trays to highlight at-risk species [CBC]