It’s back: KFC introduces the Double Down 2.0 to Canada, now with slightly less sodium
In what seems more like fodder for competitive eaters and Twitterers than legitimate news, KFC has just announced that the Double Down will be making a triumphant and greasy return to Canada on June 1. The sandwich, which features bacon and cheese squeezed between two pieces of the Colonel’s famous boneless fried chicken, seems more like something Man vs. Food’s Adam Richman would dream up in his sleep than a legitimate fast-food product—but, hey, there’s clearly a market for it.
KFC’s recent press release sheds some light on the Double Down 2.0:
In a new twist, KFC Canada chefs have trimmed the sodium slightly (by about 10 per cent) while still maintaining its trademark taste.
“KFC fans told us they loved [the] Double Down and they wanted it back in all its delicious glory—and they also asked us to keep all the indulgent flavour and reduce the sodium a little. We listened and we can’t wait to see how everyone enjoys the new recipe that’s available only in Canada,” says [senior marketing director David] Vivenes.
Wait a sec—the biggest feedback KFC got was a request to “reduce the sodium a little?” We sort of figured the Double Down crowd wasn’t particularly concerned about their nutritional facts. Coming off the heels of KFC’s 2008 healthy branding campaign, which saw grilled chicken being introduced to the menu, the return of the Double Down has us breathing a sigh of relief. This confirms it—the Rapture hasn’t begun (yet) and the world is finally back to normal.