After years of having polar bears shill holiday cheer, Coca-Cola returns the favour
We’d like to high-five someone over at the World Wildlife Fund for this creative, environmentally friendly and somewhat strange partnership: Coca-Cola announced today it will swap the colours on its cans over the holidays to help protect polar bears. The soda brand is participating in the World Wildlife Fund’s “Arctic Home” campaign, which raises funds to safeguard polar bear habitats in Canada’s North, with Coca-Cola contributing $2 million to the WWF over the next five years. Coke will also match consumer donations made to the campaign until March 15, 2012, up to $1 million. “The polar bear and the rugged Arctic are enduring symbols of the Canadian North,” Coca-Cola president Nicola Kettlitz said in a statement. “For Coca-Cola, the polar bear is especially near and dear to our hearts.” Given that the company’s been more than happy to use the cuddly bears for their Christmastime ads over the years, presumably they have some stake in making sure they stick around.
I have the same stuffed aiamnl as your son. I am a HUGE polar bear fan and have been as far as I can remember back in my 38 years. WWF is an amazing charity for those of us who respect and love aiamnls. Santa knows how important aiamnls are to my girls too. So, each Christmas he donated in my daughters’ names and they receive a card to select a stuffed aiamnl. They have been the only stuffed aiamnls allowed in our house for last 5 years because they are special (and get played with while the other sit & collect dust).I am also a HUGE Coke fan! Made the switch from full octane to Coke Zero about 3 years ago and get most of my friends to make the switch from Diet Pepsi. I was so bummed I couldn’t get to BBC in Atlanta! I would have been in Coke Heaven!Sorry for the long comment but you struck a note with two things I love polar bears and Coca-Cola!!Have a great trip!!