3-D rum bottles not coming to LCBO
Canada’s national broadcaster may be totally on the 3-D bandwagon, but Ontario’s liquor distributor, not so much. A new spiced rum known as The Kraken will be making its way to the LCBO by spring, but the special limited-edition bottles with 3-D labels won’t be. The slightly bizarre, slightly intriguing 3-D bottles will be available at select stores in the U.S. and on-line, and will apparently come complete with glasses so that The Kraken’s mascot, a giant squid, can be appreciated in all its eye-popping glory.
This time, the LCBO is not holding out on nifty packaging out of a father-knows-best mentality. The board simply didn’t know about the 3-D labels. Too bad, really. The fancy outside of Kraken bottles promise better vision than the contents do. James Cameron, eat your heart out.
• Finally! Liquor Labels Go 3-D [Grub Street]
2 thoughts on “3-D rum bottles not coming to LCBO”
So what else is new??? McGuinty, the LCBO and it’s merry band of payola-gifting buyers make their decisions based on our “best interests”….a true case of we will do as we please, not what the public wants/deserves! Carry on!!!
am with that idea. do what they believe is in our best interests who cares waht the public really wants. we only work to pay your large pay chq. you dont need to listen to anyone. how typical of McGuinty.
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