To sell $3 million worth of Justin Bieber’s Someday fragrance, a business would need to sell nearly 58,000 bottles—of what we assume are his pheromones—at the Canadian listed price of $52. And that is exactly what happened recently, since it has been reported that Bieber, the floppy-haired Jonathan Taylor Thomas of the late aughties, has reached that staggering amount in only three weeks. Advertising suggests that the scent smells of dreams, which doesn’t really make any sense at all, but whatever it smells like, men, women and children alike have flocked to their nearest retailer to feel that much closer to Usher’s protégé. Based on the high volume of sales in such a short period of time, chances are we know someone who has purchased the much-hyped women’s perfume. So far, no one has admitted anything, but we can’t wait to catch a whiff of the Biebs’ dreamland, which we imagine reeks of Lunchables, Lip Smackers and Axe body spray. He is a boy after all.
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