The stakes at today’s Canada vs. USA hockey game are higher than we thought

As if Canada needed any extra motivation to win against the USA in this afternoon’s men’s hockey semi-final game in Sochi, here’s a hell of a bet: winner take all, loser take Justin Bieber. This billboard is located in Skokie, Illinois, on the side of a building occupied by Command Transportation. Can the loser also be forced to keep any and all videos of Bieber peeing into cups?

CBC’s coverage of the game starts at noon, and it will be streaming online.