Store Guide: Convey, a Queen West spot packed with seriously stylish Australian brands
Store Guide: Convey, a Queen West spot packed with seriously stylish Australian brands
Name: Convey
Sells: International designer labels
Contact info: 754 Queen St. W., 416-363-7676, shopconvey.comHours: Sunday–Monday, 12 p.m. to 6 p.m.; Tuesday–Wednesday, Saturday, 11 a.m. to 7 p.m.; Thursday–Friday, 11 a.m. to 8 p.m.
Convey is Queen West’s latest cool-girl shopping destination. Despite being born in the ’90s, owners Jennifer Shotbolt and Daniela Figliomeni have a ton of luxury retail experience under their belts (at places like Dior and Michael Kors). After noticing a demand in Toronto for more international labels, the two trekked to Australia Fashion Week to suss out new labels that fit their aesthetic: trendy without trying too hard. If the store’s name seems abstract, it’s on purpose (as is the bare mannequin in the window). “It’s a nod to fashion as an outlet for expression,” explains Figliomeni. “What message do you want to convey?”
The majority of the labels in the store are from Down Under—and aside from one exception, this is the only place in Toronto you’ll be able to find them. The mix of clothes—cut-out dresses, minimalist outerwear, comfy athleisure gear—is super-chic without being intimidatingly fashion-forward. Items like metallic loafers or pleated leather skirts rely on subtle detailing to elevate everyday looks. “It’s important to us to play on contradictions,” says Figliomeni. “Especially between masculine and feminine.” One of our favourite designers in the boutique who does just that is Man Repeller—approved Georgia Alice, who showcases floaty crop tops alongside tomboyish denim robes. Though prices are pretty steep, shoppers can still pull together an outfit for under $500.
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- All footwear in the store is from <strong>Extraordinary Ordinary Day</strong>, a Sydney- and Seoul-based brand that hand-makes extremely cool shoes, like these metallic loafers. (The designer is a former architect, so they're also very comfortable.) $398
- (Image: Jenna Marie Wakani)
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- This <strong>Georgia Alice</strong> crop top is one of our favourite pieces. The designer's known for playing with texture, and you can notice that the edges of this top are slightly frayed. (Here's the <a href="http://www.elle.com.au/fashion/instant-style/2015/2/dee-tales-off-the-shoulder/" target="_blank">black version</a> in <em>Elle Australia). </em>$358
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- The store also has its own line of scented candles named for moments instead of fragrances. For example, there's “pairs well with a smooth talker.” (That one's infused with tobacco.) $22
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- Shoppers may recognize Australian native <strong>Hayley Elsaesser'</strong>s bold prints from the <a href="http://www.torontolife.com/style/toronto-fashion-week/2014/10/23/toronto-fashion-week-day-three/slide/toronto-fashion-week-spring-summer-2015-day-3-03/">Toronto Fashion Week runway</a>. This colourful crop-top is the boldest piece in the store. $220
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- From this angle, lots of back details (like big loopy bows and cheeky cut-outs) are visible.
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- Yes, Extraordinary Ordinary Day's metallic loafers also come in a vibrant blue. $398
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- Most of the store's bags are from Israel label <strong>Medusa</strong>. Its signature clutches are handmade in Tel Aviv from vegan leather. $138
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- As far as leather crop tops go, this one from Aussie label <strong>Jennifer Kate</strong> is pretty sophisticated. $308
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- This Georgia Alice denim robe goes brilliantly with shiny brogues and matching culottes. $598
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- They may not withstand a serious workout, but sports bras from Bondi Beach brand <strong>First Base</strong> make for great loungewear. $68
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- You know what's heavenly? Elsaesser's colour scheme. $210
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- More of Medusa's clutches—this time with subtle studded corners. $158
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- <strong>Thursday Sunday </strong>is another Aussie brand known for simple, minimalist looks. We love the striped accents on this cropped denim jacket. $408
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- If metallic footwear is a bit too flashy for you, Extraordinary Ordinary Day also makes these practical oxfords. $428
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![](http://www.facebook.com/sharer.php?u=https://torontolife.com/style/store-guide-convey-queen-west-australian-brands/&title=Store Guide: Convey, a Queen West spot packed with seriously stylish Australian brands&picture=https://torontolife.com/wp-content/uploads/2015/07/Convey-intro.jpg&description=[caption id="attachment_320459" align="alignnone" width="656"] (Image: Jenna Marie Wakani)[/caption]
Name: Convey
Sells: International designer labels
Contact info: 754 Queen St. W., 416-363-7676, shopconvey.comHours: Sunday–Monday, 12 p.m. to 6 p.m.; Tuesday–Wednesday, Saturday, 11 a.m. to 7 p.m.; Thursday–Friday, 11 a.m. to 8 p.m.
Convey is Queen West's latest cool-girl shopping destination. Despite being born in the '90s, owners Jennifer Shotbolt and Daniela Figliomeni have a ton of luxury retail experience under their belts (at places like Dior and Michael Kors). After noticing a demand in Toronto for more international labels, the two trekked to Australia Fashion Week to suss out new labels that fit their aesthetic: trendy without trying too hard. If the store's name seems abstract, it's on purpose (as is the bare mannequin in the window). “It's a nod to fashion as an outlet for expression,” explains Figliomeni. “What message do you want to convey?”
The majority of the labels in the store are from Down Under—and aside from one exception, this is the only place in Toronto you'll be able to find them. The mix of clothes—cut-out dresses, minimalist outerwear, comfy athleisure gear—is super-chic without being intimidatingly fashion-forward. Items like metallic loafers or pleated leather skirts rely on subtle detailing to elevate everyday looks. “It's important to us to play on contradictions,” says Figliomeni. “Especially between masculine and feminine.” One of our favourite designers in the boutique who does just that is Man Repeller—approved Georgia Alice, who showcases floaty crop tops alongside tomboyish denim robes. Though prices are pretty steep, shoppers can still pull together an outfit for under $500.
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