Lululemon for tweens coming to the Eaton Centre
In time for the pre-holiday gift-giving frenzy, Lululemon is opening a store in the Eaton Centre targeted at young girls. Cue mother-daughter yoga classes in coordinating outfits. Called Ivivva, the brand’s clothes are much like Lulu’s athletic wear but with girlish touches (the jackets and hoodies have “emergency” hair elastics tied around the zipper), a neon colour palette and a different logo. The prices are close to those of adults’ gear: a hoodie is $79, track pants are $68, and shorts are $34. The store will be open this Friday (October 8) and stay open until December 31.