(Image: Jenna Marie Wakani)
The Porsche Design shop on Bloor Street feels like some sort of Las Vegas show room. Eye candy lines every corner, and none of it’s decorative—everything has a price tag. Who’s buying all these extravagant items? Well, Porsche Design is known as a “toy store for men,” and it’s impossible to disagree. There are gorgeous pipes for the daily smoker, beautiful pens for the suited type who needs a gift for his boss, lightweight knives for the at-home chef, various pieces of luggage for the red-eye commuter, and even a $275,000 limited edition rose gold Le Mans watch for, um, the wealthiest of wealthy gentleman (this particular item already sold, believe it or not).
Interestingly, Porsche-branded clothing isn’t for sale here—it’s part of the brand’s Driver Selection tier, which is only sold out of dealerships. The company has three tiers, including Porsche Design Studio, which deals with commissioned projects throughout the world, like a recent collaboration with Veuve Clicquot to design a special fridge, and Porsche Design, which makes everything sold in-store. The store is popular among moneyed shoppers, including Sylvester Stallone, who has purchased every colour combination of the Bounce shoes ever sold, and Dubai sheikhs, who have a tendency to buy out the entire stock of a particular product (one sheikh recently purchased all 50 hookahs available at a Dubai location because he didn’t want anyone else to have the same one). It’s only the first location in Canada, and there are plans to expand very swiftly into Vancouver and elsewhere, but Yorkville’s Mink Mile seems to be the most appropriate place to start for such a decadent display of luxury.
148738 (Image: Jenna Marie Wakani) Porsche Design Store Porsche Design Store https://torontolife.com/wp-content/uploads/2012/07/OPENER-96x96.jpg https://torontolife.com/wp-content/uploads/2012/07/OPENER.jpg https://torontolife.com/wp-content/uploads/2012/07/OPENER.jpg 656 437 {"aperture":"2.8","camera":"Canon EOS 5D Mark II","created_timestamp":"1341396484","focal_length":"50","iso":"1600","shutter_speed":"0.001"} https://torontolife.com/style/introducing-porsche-design/slide/opener-20/ opener-20 0 0
(Image: Jenna Marie Wakani)
148532 Porsche luggage is made from the same material as shrapnel vests, and boasts aluminum scratch plates to protect it from bumps and scrapes. Smaller pieces boast side zippers that open so they can be hooked onto the handles of the larger, rolling models. $960–$1,050 (Image: Jenna Marie Wakani) Porsche Design Store Porsche Design Store https://torontolife.com/wp-content/uploads/2012/07/IMG_7318-96x96.jpg https://torontolife.com/wp-content/uploads/2012/07/IMG_7318.jpg https://torontolife.com/wp-content/uploads/2012/07/IMG_7318.jpg 416 624 {"aperture":"3.5","camera":"Canon EOS 5D Mark II","created_timestamp":"1341396382","focal_length":"50","iso":"1250","shutter_speed":"0.0166666666667"} https://torontolife.com/style/introducing-porsche-design/slide/img_7318/ img_7318 0 0
(Image: Jenna Marie Wakani)
148533 Another silk shirt from the fairly new women’s collection. $340 (Image: Jenna Marie Wakani) Porsche Design Store Porsche Design Store https://torontolife.com/wp-content/uploads/2012/07/IMG_7343-96x96.jpg https://torontolife.com/wp-content/uploads/2012/07/IMG_7343.jpg https://torontolife.com/wp-content/uploads/2012/07/IMG_7343.jpg 624 416 {"aperture":"3.5","camera":"Canon EOS 5D Mark II","created_timestamp":"1341396770","focal_length":"50","iso":"800","shutter_speed":"0.00125"} https://torontolife.com/style/introducing-porsche-design/slide/img_7343/ img_7343 0 0
(Image: Jenna Marie Wakani)
148534 This diver’s watch can go underwater up to 1,000 meters, which is about the deepest you’ll probably go if your watch falls in the ocean. $10,750 (Image: Jenna Marie Wakani) Porsche Design Store Porsche Design Store https://torontolife.com/wp-content/uploads/2012/07/IMG_7312-96x96.jpg https://torontolife.com/wp-content/uploads/2012/07/IMG_7312.jpg https://torontolife.com/wp-content/uploads/2012/07/IMG_7312.jpg 416 624 {"aperture":"3.5","camera":"Canon EOS 5D Mark II","created_timestamp":"1341396180","focal_length":"50","iso":"1600","shutter_speed":"0.004"} https://torontolife.com/style/introducing-porsche-design/slide/img_7312/ img_7312 0 0
(Image: Jenna Marie Wakani)
148537 Porsche knives are so lightweight you feel like you’re holding nothing at all. $70–$230 (Image: Jenna Marie Wakani) Porsche Design Store Porsche Design Store https://torontolife.com/wp-content/uploads/2012/07/IMG_7247-96x96.jpg https://torontolife.com/wp-content/uploads/2012/07/IMG_7247.jpg https://torontolife.com/wp-content/uploads/2012/07/IMG_7247.jpg 416 624 {"aperture":"3.5","camera":"Canon EOS 5D Mark II","created_timestamp":"1341395460","focal_length":"50","iso":"800","shutter_speed":"0.0125"} https://torontolife.com/style/introducing-porsche-design/slide/img_7247/ img_7247 0 0
(Image: Jenna Marie Wakani)
148539 There are only 400 of these limited edition goatskin motorcycle jackets. The shoulders have special emergency pockets—should you be in an accident, responders can use them as handles to lift you out of harm’s way. $2,650 (Image: Jenna Marie Wakani) Porsche Design Store Porsche Design Store https://torontolife.com/wp-content/uploads/2012/07/IMG_7384-96x96.jpg https://torontolife.com/wp-content/uploads/2012/07/IMG_7384.jpg https://torontolife.com/wp-content/uploads/2012/07/IMG_7384.jpg 624 416 {"aperture":"3.5","camera":"Canon EOS 5D Mark II","created_timestamp":"1341397450","focal_length":"50","iso":"640","shutter_speed":"0.0025"} https://torontolife.com/style/introducing-porsche-design/slide/img_7384/ img_7384 0 0
(Image: Jenna Marie Wakani)
148540 A reproduction of the first-ever black watch. Before this NATO-commissioned piece, men would wear only gold or silver jewellery. This watch was inspired by the dashboard of the Porsche 911. $5,950 (Image: Jenna Marie Wakani) Porsche Design Store Porsche Design Store https://torontolife.com/wp-content/uploads/2012/07/IMG_7377-96x96.jpg https://torontolife.com/wp-content/uploads/2012/07/IMG_7377.jpg https://torontolife.com/wp-content/uploads/2012/07/IMG_7377.jpg 624 416 {"aperture":"2.2","camera":"Canon EOS 5D Mark II","created_timestamp":"1341397327","focal_length":"50","iso":"1250","shutter_speed":"0.004"} https://torontolife.com/style/introducing-porsche-design/slide/img_7377/ img_7377 0 0
(Image: Jenna Marie Wakani)
148541 This lambskin suede shirt-dress can also be worn as a trench coat. $1,700 (Image: Jenna Marie Wakani) Porsche Design Store Porsche Design Store https://torontolife.com/wp-content/uploads/2012/07/IMG_7363-96x96.jpg https://torontolife.com/wp-content/uploads/2012/07/IMG_7363.jpg https://torontolife.com/wp-content/uploads/2012/07/IMG_7363.jpg 624 416 {"aperture":"3.5","camera":"Canon EOS 5D Mark II","created_timestamp":"1341397234","focal_length":"50","iso":"1250","shutter_speed":"0.00625"} https://torontolife.com/style/introducing-porsche-design/slide/img_7363/ img_7363 0 0
(Image: Jenna Marie Wakani)
148542 This sleeveless silk blouse is a new product for Porsche Design’s womenswear category. It comes in a variety of colours, and it’s lightweight for summer. $340 (Image: Jenna Marie Wakani) Porsche Design Store Porsche Design Store https://torontolife.com/wp-content/uploads/2012/07/IMG_7356-96x96.jpg https://torontolife.com/wp-content/uploads/2012/07/IMG_7356.jpg https://torontolife.com/wp-content/uploads/2012/07/IMG_7356.jpg 624 416 {"aperture":"3.5","camera":"Canon EOS 5D Mark II","created_timestamp":"1341396966","focal_length":"50","iso":"1250","shutter_speed":"0.005"} https://torontolife.com/style/introducing-porsche-design/slide/img_7356/ img_7356 0 0
(Image: Jenna Marie Wakani)
148543 This deerskin nubuck blazer is laser cut, which produces a clean hem, collar and lapel. It’s Porsche Design’s most recent Red Dot Design winner. $2,000 (Image: Jenna Marie Wakani) Porsche Design Store Porsche Design Store https://torontolife.com/wp-content/uploads/2012/07/IMG_7351-96x96.jpg https://torontolife.com/wp-content/uploads/2012/07/IMG_7351.jpg https://torontolife.com/wp-content/uploads/2012/07/IMG_7351.jpg 624 416 {"aperture":"3.5","camera":"Canon EOS 5D Mark II","created_timestamp":"1341396843","focal_length":"50","iso":"1250","shutter_speed":"0.005"} https://torontolife.com/style/introducing-porsche-design/slide/img_7351/ img_7351 0 0
(Image: Jenna Marie Wakani)
148544 This limited edition fountain pen is made of pure titanium. $3,500 (Image: Jenna Marie Wakani) Porsche Design Store Porsche Design Store https://torontolife.com/wp-content/uploads/2012/07/IMG_7304-96x96.jpg https://torontolife.com/wp-content/uploads/2012/07/IMG_7304.jpg https://torontolife.com/wp-content/uploads/2012/07/IMG_7304.jpg 624 416 {"aperture":"3.5","camera":"Canon EOS 5D Mark II","created_timestamp":"1341396077","focal_length":"50","iso":"1600","shutter_speed":"0.025"} https://torontolife.com/style/introducing-porsche-design/slide/img_7304/ img_7304 0 0
(Image: Jenna Marie Wakani)
148546 The Bounce shoes made in partnership with Adidas. The colour combinations are found in vintage Porsche cars, and the Porsche 911 suspension technology–inspired sole boasts 20 per cent more impact. $515 (Image: Jenna Marie Wakani) Porsche Design Store Porsche Design Store https://torontolife.com/wp-content/uploads/2012/07/IMG_7297-96x96.jpg https://torontolife.com/wp-content/uploads/2012/07/IMG_7297.jpg https://torontolife.com/wp-content/uploads/2012/07/IMG_7297.jpg 624 416 {"aperture":"3.5","camera":"Canon EOS 5D Mark II","created_timestamp":"1341396001","focal_length":"50","iso":"1600","shutter_speed":"0.008"} https://torontolife.com/style/introducing-porsche-design/slide/img_7297/ img_7297 0 0
(Image: Jenna Marie Wakani)
148547 The Red Dot Design Award–winning driving loafers align perfectly with break and gas pedals (and they’re super comfortable). $550 (Image: Jenna Marie Wakani) Porsche Design Store Porsche Design Store https://torontolife.com/wp-content/uploads/2012/07/IMG_7287-96x96.jpg https://torontolife.com/wp-content/uploads/2012/07/IMG_7287.jpg https://torontolife.com/wp-content/uploads/2012/07/IMG_7287.jpg 624 416 {"aperture":"3.5","camera":"Canon EOS 5D Mark II","created_timestamp":"1341395945","focal_length":"50","iso":"1600","shutter_speed":"0.01"} https://torontolife.com/style/introducing-porsche-design/slide/img_7287/ img_7287 0 0
(Image: Jenna Marie Wakani)
148548 This hookah also comes in rose gold ($2,950), but it looks just as good in its typical break line finish. $2,050 (Image: Jenna Marie Wakani) Porsche Design Store Porsche Design Store https://torontolife.com/wp-content/uploads/2012/07/IMG_7284-96x96.jpg https://torontolife.com/wp-content/uploads/2012/07/IMG_7284.jpg https://torontolife.com/wp-content/uploads/2012/07/IMG_7284.jpg 624 416 {"aperture":"3.5","camera":"Canon EOS 5D Mark II","created_timestamp":"1341395899","focal_length":"50","iso":"1600","shutter_speed":"0.002"} https://torontolife.com/style/introducing-porsche-design/slide/img_7284/ img_7284 0 0
(Image: Jenna Marie Wakani)
148549 Limited edition aviator sunglasses set of four. $3,500 (Image: Jenna Marie Wakani) Porsche Design Store Porsche Design Store https://torontolife.com/wp-content/uploads/2012/07/IMG_7279-96x96.jpg https://torontolife.com/wp-content/uploads/2012/07/IMG_7279.jpg https://torontolife.com/wp-content/uploads/2012/07/IMG_7279.jpg 624 416 {"aperture":"3.5","camera":"Canon EOS 5D Mark II","created_timestamp":"1341395835","focal_length":"50","iso":"1600","shutter_speed":"0.0015625"} https://torontolife.com/style/introducing-porsche-design/slide/img_7279/ img_7279 0 0
(Image: Jenna Marie Wakani)
148550 These pens use the same Tecflec fibre material used in Porsche break lines. $150–$3,500 (Image: Jenna Marie Wakani) Porsche Design Store Porsche Design Store https://torontolife.com/wp-content/uploads/2012/07/IMG_7274-96x96.jpg https://torontolife.com/wp-content/uploads/2012/07/IMG_7274.jpg https://torontolife.com/wp-content/uploads/2012/07/IMG_7274.jpg 624 416 {"aperture":"3.5","camera":"Canon EOS 5D Mark II","created_timestamp":"1341395782","focal_length":"50","iso":"1600","shutter_speed":"0.003125"} https://torontolife.com/style/introducing-porsche-design/slide/img_7274-2/ img_7274-2 0 0
(Image: Jenna Marie Wakani)
148551 Assorted pens, $150–$3,500. Centre: a “shake pen,” with no button—just shake it to use and shake it to retract (Image: Jenna Marie Wakani) Porsche Design Store Porsche Design Store https://torontolife.com/wp-content/uploads/2012/07/IMG_7273-96x96.jpg https://torontolife.com/wp-content/uploads/2012/07/IMG_7273.jpg https://torontolife.com/wp-content/uploads/2012/07/IMG_7273.jpg 624 416 {"aperture":"3.5","camera":"Canon EOS 5D Mark II","created_timestamp":"1341395778","focal_length":"50","iso":"1600","shutter_speed":"0.01"} https://torontolife.com/style/introducing-porsche-design/slide/img_7273/ img_7273 0 0
(Image: Jenna Marie Wakani)
148552 Even the traditional Zippo-style lighters incorporate design details from the original Porsche 911. $280–$520 Porsche Design Store Porsche Design Store https://torontolife.com/wp-content/uploads/2012/07/IMG_7259-96x96.jpg https://torontolife.com/wp-content/uploads/2012/07/IMG_7259.jpg https://torontolife.com/wp-content/uploads/2012/07/IMG_7259.jpg 624 416 {"aperture":"3.5","camera":"Canon EOS 5D Mark II","created_timestamp":"1341395657","focal_length":"50","iso":"1600","shutter_speed":"0.0025"} https://torontolife.com/style/introducing-porsche-design/slide/img_7259/ img_7259 0 0
148553 This cigar lighter boasts a smaller, rounder flame to help evenly light the finest Cohiba Robusto. $280–$520 (Image: Jenna Marie Wakani) Porsche Design Store Porsche Design Store https://torontolife.com/wp-content/uploads/2012/07/IMG_7254-96x96.jpg https://torontolife.com/wp-content/uploads/2012/07/IMG_7254.jpg https://torontolife.com/wp-content/uploads/2012/07/IMG_7254.jpg 624 416 {"aperture":"3.5","camera":"Canon EOS 5D Mark II","created_timestamp":"1341395573","focal_length":"50","iso":"1600","shutter_speed":"0.02"} https://torontolife.com/style/introducing-porsche-design/slide/img_7254/ img_7254 0 0
(Image: Jenna Marie Wakani)
148557 The Porsche pipe was one of Ferdinand Porsche’s original designs. Air grooves are cut into the bowl to help heat exchange, allowing for a nice, cool smoke. From $450 (Image: Jenna Marie Wakani) Porsche Design Store Porsche Design Store https://torontolife.com/wp-content/uploads/2012/07/IMG_7240-96x96.jpg https://torontolife.com/wp-content/uploads/2012/07/IMG_7240.jpg https://torontolife.com/wp-content/uploads/2012/07/IMG_7240.jpg 624 416 {"aperture":"3.5","camera":"Canon EOS 5D Mark II","created_timestamp":"1341395396","focal_length":"50","iso":"800","shutter_speed":"0.005"} https://torontolife.com/style/introducing-porsche-design/slide/img_7240/ img_7240 0 0
(Image: Jenna Marie Wakani)
totally registering for my wedding at this store
It is practically impossible to read these stories on an iPhone because the font is so tiny. Please consider changing it. Other sites like Toronto Standard have it right. Thanks!’
What on earth are those shoes made of that they need to be handled with gloves on??
please,were is the BIFE