Store Guide: Tiger of Sweden’s new Ossington outpost for hip professionals
Name: Tiger of Sweden
Sells: Clothing, shoes and accessories for men and women
Contact info: 56 Ossington Ave., 416-588-4437, TigerOfSweden.com
Hours: M–W and Sa 11–7, Th and F 11–8, Su 12–5
See it on a map »
Though Ossington remains a mecca for vintage hunters, the neighbourhood now has its share of more upscale boutiques. The latest to land: Tiger of Sweden, whose slim-cut suits and minimalist separates have made it extremely popular in Europe. The label’s hip Scandinavian spirit fits in on the Ossington strip, although with garments targeted to the office and high-mid-range prices (men’s suits run $700–$1,000 and women’s, $450–$650), it caters to the area’s professionals over its hipster faction.
Various local shops, particularly on Queen West, have been carrying Tiger of Sweden garments since 2005, but the new 2,600-square-foot space finally gives Torontonians access to the full men’s, women’s and denim collections. The suiting stands out (as we’d expect from a company that started as a men’s tailor), through draped dresses, loose silk blouses and simple trenches all give off a luxe-cool vibe. The accessories—particularly the small range of well-designed shoes—are also well worth checking out.
195988 Tasselled smoking flats, $279 (also available in all-black with mesh sides for $269) (Image: Erin Seaman) Store Guide: Tiger of Sweden Store Guide: Tiger of Sweden https://torontolife.com/wp-content/uploads/2013/03/introducing-tiger-of-sweden-10-96x96.jpg https://torontolife.com/wp-content/uploads/2013/03/introducing-tiger-of-sweden-10.jpg https://torontolife.com/wp-content/uploads/2013/03/introducing-tiger-of-sweden-10.jpg 624 416 [] https://torontolife.com/style/toronto-store-guide-tiger-of-sweden/slide/introducing-tiger-of-sweden-10/ introducing-tiger-of-sweden-10 0 0
(Image: Erin Seaman)
195986 Jersey dress with draped front; $259 (Image: Erin Seaman) Store Guide: Tiger of Sweden Store Guide: Tiger of Sweden https://torontolife.com/wp-content/uploads/2013/03/introducing-tiger-of-sweden-08-96x96.jpg https://torontolife.com/wp-content/uploads/2013/03/introducing-tiger-of-sweden-08.jpg https://torontolife.com/wp-content/uploads/2013/03/introducing-tiger-of-sweden-08.jpg 416 624 [] https://torontolife.com/style/toronto-store-guide-tiger-of-sweden/slide/introducing-tiger-of-sweden-08/ introducing-tiger-of-sweden-08 0 0
(Image: Erin Seaman)
195985 Watercolour print silk top for women, $199 (Image: Erin Seaman) Store Guide: Tiger of Sweden Store Guide: Tiger of Sweden https://torontolife.com/wp-content/uploads/2013/03/introducing-tiger-of-sweden-07-96x96.jpg https://torontolife.com/wp-content/uploads/2013/03/introducing-tiger-of-sweden-07.jpg https://torontolife.com/wp-content/uploads/2013/03/introducing-tiger-of-sweden-07.jpg 416 624 [] https://torontolife.com/style/toronto-store-guide-tiger-of-sweden/slide/introducing-tiger-of-sweden-07/ introducing-tiger-of-sweden-07 0 0
(Image: Erin Seaman)
195989 Men’s dust-blue suede wingtips, $229 (Image: Erin Seaman) Store Guide: Tiger of Sweden Store Guide: Tiger of Sweden https://torontolife.com/wp-content/uploads/2013/03/introducing-tiger-of-sweden-11-96x96.jpg https://torontolife.com/wp-content/uploads/2013/03/introducing-tiger-of-sweden-11.jpg https://torontolife.com/wp-content/uploads/2013/03/introducing-tiger-of-sweden-11.jpg 624 416 [] https://torontolife.com/style/toronto-store-guide-tiger-of-sweden/slide/introducing-tiger-of-sweden-11/ introducing-tiger-of-sweden-11 0 0
(Image: Erin Seaman)
195987 Double-breasted linen jacket, $549; long-sleeved striped tee, $89 (Image: Erin Seaman) Store Guide: Tiger of Sweden Store Guide: Tiger of Sweden https://torontolife.com/wp-content/uploads/2013/03/introducing-tiger-of-sweden-09-96x96.jpg https://torontolife.com/wp-content/uploads/2013/03/introducing-tiger-of-sweden-09.jpg https://torontolife.com/wp-content/uploads/2013/03/introducing-tiger-of-sweden-09.jpg 416 624 [] https://torontolife.com/style/toronto-store-guide-tiger-of-sweden/slide/introducing-tiger-of-sweden-09/ introducing-tiger-of-sweden-09 0 0
(Image: Erin Seaman)
195984 Plaid jacket made from Italian Loro Piana wool, $749 (Image: Erin Seaman) Store Guide: Tiger of Sweden Store Guide: Tiger of Sweden https://torontolife.com/wp-content/uploads/2013/03/introducing-tiger-of-sweden-06-96x96.jpg https://torontolife.com/wp-content/uploads/2013/03/introducing-tiger-of-sweden-06.jpg https://torontolife.com/wp-content/uploads/2013/03/introducing-tiger-of-sweden-06.jpg 416 624 [] https://torontolife.com/style/toronto-store-guide-tiger-of-sweden/slide/introducing-tiger-of-sweden-06/ introducing-tiger-of-sweden-06 0 0
(Image: Erin Seaman)
195983 Both dress and casual shoes are scattered throughout the store. They range from $179 to $279 (Image: Erin Seaman) Store Guide: Tiger of Sweden Store Guide: Tiger of Sweden https://torontolife.com/wp-content/uploads/2013/03/introducing-tiger-of-sweden-05-96x96.jpg https://torontolife.com/wp-content/uploads/2013/03/introducing-tiger-of-sweden-05.jpg https://torontolife.com/wp-content/uploads/2013/03/introducing-tiger-of-sweden-05.jpg 624 416 [] https://torontolife.com/style/toronto-store-guide-tiger-of-sweden/slide/introducing-tiger-of-sweden-05/ introducing-tiger-of-sweden-05 0 0
(Image: Erin Seaman)
195982 Men’s shirts range from $139 to $199 and ties are $119 (Image: Erin Seaman) Store Guide: Tiger of Sweden Store Guide: Tiger of Sweden https://torontolife.com/wp-content/uploads/2013/03/introducing-tiger-of-sweden-04-96x96.jpg https://torontolife.com/wp-content/uploads/2013/03/introducing-tiger-of-sweden-04.jpg https://torontolife.com/wp-content/uploads/2013/03/introducing-tiger-of-sweden-04.jpg 624 416 [] https://torontolife.com/style/toronto-store-guide-tiger-of-sweden/slide/introducing-tiger-of-sweden-04/ introducing-tiger-of-sweden-04 0 0
(Image: Erin Seaman)
195990 The women’s section (Image: Erin Seaman) Store Guide: Tiger of Sweden Store Guide: Tiger of Sweden https://torontolife.com/wp-content/uploads/2013/03/introducing-tiger-of-sweden-intro-96x96.jpg https://torontolife.com/wp-content/uploads/2013/03/introducing-tiger-of-sweden-intro.jpg https://torontolife.com/wp-content/uploads/2013/03/introducing-tiger-of-sweden-intro.jpg 656 416 [] https://torontolife.com/style/toronto-store-guide-tiger-of-sweden/slide/introducing-tiger-of-sweden-intro/ introducing-tiger-of-sweden-intro 0 0
(Image: Erin Seaman)
195980 New product comes in every two weeks, encouraging frequent visits (Image: Erin Seaman) Store Guide: Tiger of Sweden Store Guide: Tiger of Sweden https://torontolife.com/wp-content/uploads/2013/03/introducing-tiger-of-sweden-02-96x96.jpg https://torontolife.com/wp-content/uploads/2013/03/introducing-tiger-of-sweden-02.jpg https://torontolife.com/wp-content/uploads/2013/03/introducing-tiger-of-sweden-02.jpg 624 416 [] https://torontolife.com/style/toronto-store-guide-tiger-of-sweden/slide/introducing-tiger-of-sweden-02/ introducing-tiger-of-sweden-02 0 0
(Image: Erin Seaman)
196122 This is Tiger of Sweden’s second North American store. The first opened in Montreal in 2009 Store Guide: Tiger of Sweden Store Guide: Tiger of Sweden https://torontolife.com/wp-content/uploads/2013/03/introducing-tiger-of-sweden-01a-96x96.jpg https://torontolife.com/wp-content/uploads/2013/03/introducing-tiger-of-sweden-01a.jpg https://torontolife.com/wp-content/uploads/2013/03/introducing-tiger-of-sweden-01a.jpg 624 416 [] https://torontolife.com/style/toronto-store-guide-tiger-of-sweden/slide/introducing-tiger-of-sweden-01a/ introducing-tiger-of-sweden-01a 0 0
nothing hip about any of those clothes, they just hurt! the eyes, the pocketbook, everything. This place will be losing money every day it’s open. Take the crap back to Europe.
What a lovely and well informed comment – so nice. Anonymous too, how brave.
You should actually take the time to visit the store. It’s incredible. Much needed on the strip.
I like Tiger’s designs from afar but tend to be disappointed when I get up close and try any of their stuff on. The materials and workmanship are rather cheap for the prices that they ask.